Nico & Vale
Nico and Valeria is a project that combines a passion for the mountains and for change: an experiential guide for those dreaming of living immersed in nature, exploring the Dolomites, relocating and building a more authentic life. Goal: offer inspirational, practical and useful content (itineraries, tips, consultations) in a clear, beautiful-to-read format that works on mobile too.
In a landscape saturated with travel blogs, there was no space capable of telling the mountains not as just another holiday, but as a life choice. The goal was to create a site that was both inspirational and practical: a place to discover itineraries, read authentic stories and access concrete consultations for those dreaming of moving to the Dolomites. We handled the complete design and development of the digital platform, working on a clean, accessible design aligned with the project's values: authenticity, simplicity and direct contact with nature. The result? A lightweight, immersive site that puts the user experience at the centre and translates Nico & Valeria's vision into a reliable, contemporary guide.
The challenge
It wasn't enough to “talk about mountains”: we needed to build a brand that conveyed emotion and credibility. Offer concrete utility (maps, GPS tracks, relocation tips), make conversion easy (book purchase, consultation booking). And everything had to be engaging and visually coherent: photography, storytelling, graphics.
The solution
Site structure built around the visitor's main needs: discover itineraries, consultations, relocation, book.
- Design alternating immersive images + emotional copy + clear calls to action: “Learn more”, “Book a consultation”, “Buy the book”.
- Mobile-first optimisation, fast loading, accessibility: downloadable GPS tracks, clear buttons, lean pages.
- Coherent branding: transparent, authentic tone of voice, graphics evoking nature (colours, fonts, photography) to reinforce the message.
The process 
Requirements gathering
We analysed Nico & Valeria's main site goals together: tell their story, showcase blog content, clarify consultation services and simplify book purchase.
Website design
We designed a visual layout alternating immersive images and clear copy, keeping a clean style aligned with their identity. The goal was to combine inspiration and practical experience without ever losing ease of navigation.
Remix development
Most of the audience arrives on smartphone, so the design was built for mobile navigation: full-screen images, readable copy, clear calls to action. The experience is fluid and immediate, even for those landing from Instagram or other social platforms.
Interactive map build
We built an interactive map of Trentino-Alto Adige showing routes and points of interest in the Dolomites. To create it, we built an SVG file with all the valleys and integrated it into the site with a custom component.
The result 
Nico & Valeria now have a site that truly reflects their identity: authentic, clear and community-oriented. A platform combining inspiration and practicality, capable of telling their story, selling the book and presenting services in a simple, engaging way. A digital reference point for those who dream of the mountains not just as a destination, but as a life choice.
